Don desires only your conformity and obedience to authority, but LinkedIn itself is more concerned about getting its hands into your wallet. They want your money. As much of it as they can get, and they have learned well from other social media sites. The marketing psychologists of LinkedIn’s sale’s department know that most of their members are not looking for a job, they are simply looking to have their egos massaged. So LinkedIn has programmed the system to deliver emotional gratification on a pay-per-thrill basis. For example, members may certainly be interested in seeing who is viewing their profile, as that is the entire point of creating it:
Or not. Click to see who they are though, and LinkedIn will still only show you these same three profile perving professionals as a kind of free sample. The rest will be withheld until payment is received. You want to see more, you pay more. The more you pay, the more you are flattered.
Another common practice on board, which is illegal in most of Europe, is charging people money to put them at the top of job application lists or to introduce them to employers. It’s called bribery. You or your dad pay money to get your name to the top of the list; thus you avoid the perils and pitfalls of the terrifying terrain of a level playing field.
Badges? We’re looking for work and they’re selling us badges. This is such an in-your-face rip-off I wouldn’t be surprised if you can pay for your badge in nine dollar bills and get change in threes.
Employers used to value our Master’s Degrees and our work experience, now we’ve got to bung a website to get our name on the list, wear badges online, and maybe we’ll have to pay $3,000 for phoney “certifications” like these that purport to show we comprehend some snake-oil aspect of the job that takes a whopping two days to learn. The amount of disrespect that LinkedIn shows for authentic professional credentials is further evidenced by their software hampering the displaying of awards significant enough to confer titles or letters to one’s name. If you have letters after your name LinkedIn thinks you are a URL. If you attempt to communicate with anybody it will demand you remove them. LinkedIn has determined that the letters “M.Sc” indicate that the candidate may be attempting to spread URL spam – beware. Inducements to sign-up for rip-off $3,000 two-day courses on sale by LinkedIn charlatans, on the other hand, abound (doubtless in large part to the high commissions they can afford to pay). Even the most robust ad-blockers will struggle to keep their spam off your screen. The more you explore this website, the more it sucks.
LinkedIn also offer a thoroughly useless premium mail service for you to contact recruiters and get a “guaranteed response”. If you think that means when you apply for a job at MegaCorp you are guaranteed a response from MegaCorp, you’re wrong. If, or more likely when, MegaCorp fail to respond (minimum seven days) your premium account will be credited with sufficient funds to send another mail to another recruiter, and you can try again. See if, maybe, NotQuiteSoBigCorp will have you. What the small print really means is, “You can keep on sending a mail a week around different firms asking for a job for three months or until somebody responds whichever is the shorter“. So, the service you pay for turns out to be qualitatively the same as the service you’d get if you didn’t pay, but for LinkedIn premium users disappointment and rejection come with a free badge and/or a premium icon to cheer ’em up.